For Wedding and Portrait Photographer Ramsy Labassi I designed a brand identity and applied it to business cards, a letter head, a MS Word letter template as well as the website which encorperates image gallerys, information a blog and a client area so photos can be easily ordered.

My final year project was self initiated and became an exhibition about our human relationship with the Moon, I called the exhibition The Other Side of the Moon and used glow in the dark inks on posters and in a book that changed the copy from fact in the light to fiction in the dark. I also produced other online and print promotion, a layout for the exhibition and ideas for how information would be displayed within the exhibition which all illustrated the concept of ‘day to night, fact to fiction’.

This D&AD packaging brief was to package an ’Oats So Simple’ ‘chilled
creamy oat’ product which was delicious, healthy and convenient.

Oat So Scrummy are tasty, energetic and fun in contrast to the idea that
oats are bland, boring and uninspiring. Oat So Scrummy is a bold,
refreshing and playful brand which stands out in the market place. It
supports the simplicity and honesty of the Oat So Simple brand whilst
adding a dimension of taste and fun.

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This RSA postage stamp brief asked for a set of 16 stamps which communicates the rich cultural identity of England, Northern Ireland Wales and Scotland. Local festivals, national days of pride, and wonderfully eccentric events all represent unique identities, history, pride and a sense of humour. Each stamp tells a story about the event, and as a set they work together to illustrate the cultural essence of each country.

Packaging and consumerism project. Lateral thinking leads to simple
solutions such as putting sliced bread of different qualities into a toaster,
freezer or bread bin.

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