This D&AD packaging brief was to package an ’Oats So Simple’ ‘chilled
creamy oat’ product which was delicious, healthy and convenient.

Oat So Scrummy are tasty, energetic and fun in contrast to the idea that
oats are bland, boring and uninspiring. Oat So Scrummy is a bold,
refreshing and playful brand which stands out in the market place. It
supports the simplicity and honesty of the Oat So Simple brand whilst
adding a dimension of taste and fun.

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Packaging and consumerism project. Lateral thinking leads to simple
solutions such as putting sliced bread of different qualities into a toaster,
freezer or bread bin.

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